Guides

The craft of speechwriting: structure, openings, rhetorical devices, delivery.

Finding the core message

Without a core message, every business speech dissolves into slides. How to find, test, and place the one sentence your audience takes home.

How to structure a speech

How to structure a speech: introduction, body, conclusion. What goes into each part, how to adapt the outline to the occasion, and which rhetorical devices work, with concrete timings.

Stage fright before a speech

Stage fright before a speech is normal and useful. What actually helps in the days before, the hour before, and the first 30 seconds, concrete instead of pop psychology.

Rhetorical devices for speeches

The 10 most important rhetorical devices for your speech, plainly explained: each with a verbatim example from a famous speech and a note on when to use it.

How to give a short speech

How to give a short speech of 1 to 3 minutes: the 3-point structure, word-count rules of thumb at 130 words per minute, and a formula for the moment you get called on unprepared.

Speech opening lines

8 fully worded speech opening lines: anecdote, question, number, quote, bold claim, and humor, each with an analysis of why it works. For weddings, birthdays, work, and funerals.

Speech writing service

Having your speech written: a professional speechwriter for several hundred dollars, an AI tool for a fraction of that, or writing it yourself. The comparison with costs, turnaround, briefing questions, and quality criteria.

Wedding speech order

The classic wedding speech order: father of the bride, groom, best man, then the open round. With timings in the reception schedule, a time budget per speaker, and modern variants.

Wedding speech structure

The proven structure of a wedding speech in 5 parts: opening, story, turn, message, toast. With timings, examples, and the most common mistakes.

How to write a YouTube hook

The first 15 seconds decide your video's retention. 7 proven hook formulas with examples, plus the 3 mistakes that drive viewers away instantly.

How to write YouTube titles

How to write YouTube titles that get clicked: 4 formulas with 9 verbatim example titles, the visible character limit, title-thumbnail pairs, and the mistakes that ruin your click-through rate.

YouTube video structure

How to structure a YouTube video: read the retention curve, build the dramaturgy with minute marks from hook to end screen, use chapters, and adapt the structure for tutorial, storytime, and listicle.

Your first draft is waiting

Answer a few questions and read your first draft within minutes. Edit, refine and rehearse until it sounds like you.

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